April Crandall – Beth Moore & Associates, CPAs

Point Blank

April with her husband Jeremy and son William.

My favorite aspect of springtime is  seeing the cherry blossoms bloom.

When I think of business growth, I think of  relationships. Whether with staff or clients, it is the foundation of any business and the one thing that can set you apart. 

The most important lesson I have learned in this industry is  boundaries.
In this profession, you have to be honest and know when to say “no.”
Our ethical responsibility and judgement is what sets us apart from other “tax preparers.” 

Something I do to make the world a better place is  help other special needs families get through the first year — guide them through the state programs and various help, reminding them their best is good enough. 

If I could dine with three famous people, I would choose  Jackie Meyer (CPA Moms), Henry Ford and Joyce Meyer. 

I cannot live without my  water tumbler — I always have one with me and it’s always a custom one!

Something I think most people don’t know about me is  I love concerts and rock music.

Something I hope to improve in myself this year is  being intentional with my time, both at work and at home.

When I think of success I think about  peace, finding that balance of home and work.

My advice to anyone looking to enter the accounting industry is  sit for the CPA exam as soon as you finish your bachelor’s degree. Don’t wait.

A cause of which I am in passionate support is  bringing awareness to The CHARGE Syndrome Foundation. CHARGE Syndrome is a rare syndrome that people don’t understand. I am also passionate about the Peake Childhood Center (previously Downtown Hampton Child Development Center) because earlier learning can change anyone’s future. 

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