James River Signs: Couple leaves corporate world to create modern signage

Left to right: Ann and Dave Gupta with Linda Cassada, design and production specialist, at their City Center location. (Photo by Cathy Welch)

A true startup in Newport News, James River Signs is owned and operated by Dave and Ann Gupta. After spending 25 years in the corporate world, the couple decided it was time for something different and opened the doors for James River Signs on May 1.

“We researched and saw all the different materials and creativity out there. We’re trying to show people things they may not have thought of for marketing their business,” Dave says.

Dave spent more than 20 years as an operations manager in the corporate world, and when he and Ann started exploring different business models, such as franchises and senior care, he was drawn to the more technical aspect of creating signage. He says, “I like the aspect of making something you can actually touch and feel and see and point to and say, ‘we made that.’”

While learning the technical aspects of creating signage was a learning curve, Dave and Ann brought on a graphic designer with more than 15 years of industry experience. Linda Cassada does all of the graphic design and helps with some of the technical aspects, while Ann handles a lot of the web marketing and social media. Dave focuses on sales, and both Ann and Dave handle the finances and accounting. Like most entrepreneurs, Ann and Dave wear a lot of different hats on a day-to-day basis.

James River Signs works with a full spectrum of clients, from businesses and retail to churches and vehicle branding. Being a technological guy, one of Dave’s favorite projects was installing a digital sign for Pollard’s Florist.

On the other hand, Ann’s favorite project has been a recent one working with Newport News Public Schools, creating library murals for Newsome Park and Stanford elementary schools. Ann’s background is in education, and she taught second grade before spending 19 years out of the work force to be home with their three children.

Adjusting to their new lifestyle has been more challenging for Ann than Dave as she moves back into a 9 to 5 schedule. Since Dave was already used to a regular schedule from his years in the corporate world, Ann is still finding the work-life balance after being home for so many years. “But working with Dave hasn’t really been a challenge—most days,” Ann says with a laugh.

Ann and Dave both grew up in the Midwest. They met in college at the University of Illinois and gradually worked their way east for corporate assignments. They’ve now lived in Newport News for 19 years since their oldest daughter was born. With children ages 19, 16 and 12, they keep busy with all of the children’s activities when not running the business and love that they can create a schedule that ensures they don’t miss out on those things.

As a family, they love spending time at the ocean and beach. “You can tell we spent 20 years in the Midwest,” Dave says.

The community of signage companies in the area has embraced the newcomer, willing to work with James River Signs and help show them the ropes. Ann says, “There seems to be enough business for everybody. As a group, we’re trying to keep up with the demand.”

Dave adds, “Another thing I like about the industry is that you’re dealing with everybody because everybody in one form or another requires signage. You get to interact with a lot of people.”

Ann and Dave hope to bring a modern, high level of professionalism and customer service to the local community with their experience from the corporate and education worlds. Ann loves that they work with businesses they get to drive by every day.

Excited to see the company grow in capabilities and employees, Dave says, “It’s relieving to be in control of your destiny and know that your efforts are for yourself and your family—something you’ll pass on to your kids someday. It’s a more worthwhile feeling at the end of the day.”

James River Signs
Address: 724 City Center Blvd., Newport News, VA 23606
Contact: Ann and Dave Gupta
Phone: 757-598-4036
Website: www.jamesriversigns.com

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