Joss Brown Wealth Advisors, LLC: Transforming wishes into plans

Joss Brown Wealth Advisors— setting goals, making plans, changing lives. Left to right: Katherine Brown, Robin Joss, Daniel Joss and Michelle Robinson

Planning for the future, especially financially, can be a daunting task. Whether it’s planning for the unexpected, a child’s college fund, that dream vacation or home remodeling, financial planning isn’t for the faint of heart.

Fortunately, companies like Joss Brown Wealth Advisors, a fee-only financial planning and investment management firm, are available to manage people’s portfolios and help with financial investment and life-planning goals.

Located on Thimble Shoals Boulevard in Oyster Point, Joss Brown Wealth Advisors offer basic financial planning for those seeking assistance in the management of all things financial. As a fee-only firm, Joss Brown doesn’t “take commissions from clients by selling products — no mutual funds, annuity, insurance, etc.,” says Katherine Brown, senior investment advisor. As a member of the National Association of Personal Financial Advisors (NAPFA), an advocacy group with high ethical standards in helping clients, Joss Brown is “suitable for those tired of being pushed products or investment portfolios,” Brown continues.

Joss Brown Wealth Advisors was created as a merger of two companies — Brown Planning, which was owned by Katherine Brown, and Joss Financial Group, formerly owned by Daniel Joss. As a merged firm, Brown and Joss, both of whom are registered NAPFA advisors, bring more than 30 years of experience to the table. Together, their goal is to “make something new and become an even better organization,” says Daniel Joss, certified financial advisor. “Our greatest challenge,” says Joss, “is explaining to people the transparency of what we do as a fee-only firm. So many people are used to going to financial planners, where a percentage of their money is being taken and they don’t even realize it. People often don’t understand the value of what they’re getting.”

For both Brown and Joss, the most fulfilling part of what they do is helping clients figure out what they want to achieve and getting them there. “Whether it’s sending kids to college, buying their dream house, retiring comfortably or changing careers to do what they love, it’s a lot of fun helping people take steps they need to accomplish their goals,” says Brown. For Joss, the joy comes with the passing of time, where those advised have now achieved their goals; “it’s seeing the college fund now being used and walking clients through their milestones,” says Joss.

Brown and Joss both have clients in their senior years of life and are now working with those clients’ children, their grandchildren and their great grandchildren. “I enjoy working with seniors. I tend to have really strong relationships with them and am very sensitive to their needs,” says Brown. Many of Joss Brown’s clients are in their eighties and nineties and are former tax professionals, insurance agents, attorneys, bankers and the like. For instance, Dan’s oldest client, who is 99 years old, has a daughter who retired from the CIA, a granddaughter who’s an attorney and great grandchildren coming through as well. As a fee-only fiduciary, and a member of NAFPA, Joss Brown Wealth Advisors clearly offers insight that spans generations.

Fortunately for Brown and Joss, all of life doesn’t happen within the firm. In her personal life, Katherine enjoys spending time with her husband and two college-age children. She enjoys riding horses, biking, hanging out on trails, reading science fiction and watching Star Wars movies. Dan, who doesn’t even own a television, likes to play golf, do Pilates and volunteering at his church and other places within the community.

Whether inside or outside the firm, Brown and Joss are doing more than wishing; they’re setting goals and achieving them.

Joss Brown Wealth Advisors, LLC
Address: 751 Thimble Shoals Blvd., Ste. J, Newport News, VA 23606
Phone: 757-903-2127
Contact: Katherine Brown and Daniel Joss, NAPFA-Registered Financial Advisors

About Terilyn Goins, Ph.D. 64 Articles
Dr. Terilyn J. Goins is a motivational speaker/vocalist, trainer and coach. She offers a wide variety of training and motivational music programs. Goins creates programs that educate, inspire and challenge participants. Visit or reach her at 757-303-7807 or by email at

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